Reason for more enjoyable winter in Korea!
'Korea Grand Sale' in Jan~Feb 2018 for foreign visitors
- A broad range of benefits offered by various sectors including airline, hotel
shopping, cosmetics, entertainment
- Creating a
special winter festival mood overlapping with
2018 PyeongChang Winter Olympics period
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<2017 Opening Ceremony of KGS> | <VR Experience of Winter Sports> |
Visit Korea
Committee (VKC, Chairman Park Sam-koo) is to organize 'Korea Grand Sale', an
annual shopping and cultural tourism festival targeting foreigners to promote
foreign tourists' visit and increase consumption expenditure in winter, from
January 18 (Thu) until February 28 (Wed), 2018.
The Korea Grand Sale in 2018 will have 'Special Winter
Festival' as a concept focusing on ▲connection with PyeongChang
Winter Olympics ▲promotion of Korea's representative cultural tourism contents
▲increased participation of small and mid-sized business
owners. During the event, the festival offers various experiences and
entertainments with the themes of ‘winter
sports’, ‘night life in Korea’, ‘K-culture’, ‘K-food', etc. It will provide winter sports experiences at ski
resorts, ice rinks and indoor snow parks and encourage a broad participation of
small and mid-sized businesses such as Jjimjilbang (Korean spa and sauna) · Noraebang (Korean karaoke) · performance
venues · clubs · bars · cafes and famous local restaurants to actively promote the culture
that can be enjoyed only in Korea and offer benefits to foreign visitors.
'Tourist Service Center', run by VKC, will visit local
festivals and tourist attractions mainly in Olympic sites in Gangwon Province
in rotation and provide interpretation and other convenient services. VKC also
plans to offer free online marketing training for small and mid-sized business
owners to support their participation in the event with 'Google Korea', VKC's
member company.
The industries are already coming up with the benefits that
could draw foreigners' attention. In the airline industry, Jeju Air and Air
Seoul are offering a maximum of 95% and 92% discount, respectively, on all
international flights inbound to Korea. Jeju Airline, in particular, is giving
away a transportation card with the picture of DBSK, a popular Korean hallyu
boy band, printed on it by drawing the winners among the customers who
purchased flight tickets.
Lotte Hotel is to offer a voucher card for Lotte Duty Free
Shop worth KRW40,000 to foreigners who booked more than 2 nights on its website
and Lotte Duty Free Shop will provide gifts even to customers who made a
one-dollar purchase and discounts depending on the amount of purchase. Doota
Duty Free Shop will give discount coupons worth KRW110,000 in total depending
on purchase amount. Korea Smart Card is to offer a KRW3,000 discount on Mpass,
a durational public transportation pass exclusive for foreigners.
The cosmetic industry is also to present benefits to attract
foreign customers. Jayjun Cosmetic will give away one free mask pack for those
who purchase two mask packs and Isoi is to offer a KRW10,000 worth of hand
cream as a free gift upon a purchase of over KRW100,000. In the culture and
entertainment industry, Grevin Seoul Museum, Trickeye Museum and
Alive Museum are to provide a discount of approximately 20% each on their
admission fees.
VKC also plans to
actively promote KOREA TOUR CARD, the foreigner-exclusive transportation and
tourism card which has been hugely popular since its launch in January, during
the Korea Grand Sale period and offer convenient services to FIT(Foreign
Independent Travelers) such as a maximum of 50% discount on 'Hands Free
Service' (luggage delivery service between hotels and airports and luggage
storage service at major bases) fees.
Secretary General Han
Kyung-Ah of VKC says, "The event in 2018 is a good opportunity for
foreigners not just to enjoy shopping but also to experience diverse sides of
Korea including sports, tourism and cultural experience as the event period
overlaps with the period of 2018 PyeongChang Winter Olympics. Korea Grand Sale
has continued to grow so far, and we will develop it further into a
representative shopping and cultural tourism festival not just in Korea but
also in Asia by improving its quality to match its growth in size."
VKC will also
organize active overseas promotion to advertize Korea Grand Sale to the world
including Japan, Hong Kong, Vietnam, Thailand, India and the UK. VKC plans to
actively expand its PR marketing through the overseas networks of airlines,
duty free shops, department stores, global card companies and Korea Tourism
Organization to actively attract foreign visitors.
[Contact]
Marketing Team Kim Hyun Jun : hjk@vkc.or.kr
※ Korea
Grand Sale Websites
1)
English(ENGLISH) : http://www.koreagrandsale.co.kr/en/
2) Japanese(日本語) : http://www.koreagrandsale.co.kr/jp/
3)
Simplified Chinese (简体中文) : http://www.koreagrandsale.co.kr/cn/
4)
Traditional Chinese (繁體中文) : http://www.koreagrandsale.co.kr/tw/
5) Korean : http://www.koreagrandsale.co.kr/ko/
